Our online auctions are limited to cattle with our tracking tags. This ensures that the cattle sold in our auctions are eligible for export markets, the primary source of growth over the next several decades. Cattle eligible for export markets are expected to generate higher prices, thereby increasing profits for ranchers who participate in our system.

In addition, the our auctions allow registered buyers to see detailed data on your cattle, before they make their bids. This allows buyers to make more informed decisions and provide better pricing to better performing cattle. What we sell in auctions is the cattle + the data- generating higher prices and more profits for our ranchers.

Online auctions are also easier on the ranchers, since they do not need to haul the cattle to the sale barn in the hopes that someone present will buy them.

Similar to our technology, our auctions costs you less than what you pay at a sale barn- just $15/cattle sold.


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